Vol. 8 No. 1 (2026): International Journal for research in Media & Communication

Articles

• DETERMINANTS OF USER ENGAGEMENT ON SOCIAL MEDIA PLATFORMS: AN EMPIRICAL ANALYSIS OF CONTENT AND INTERACTION METRICS

  Ishaan Pradyut Deka, Nivedita Rajkhowa

  1-10

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• STREAMINGPLATFORMSANDTHETRANSFORMATIONOFTHEDIGITALMEDIAECONOMY: ANEMPIRICAL ANALYSISOFSUBSCRIBERGROWTH, CONTENT INVESTMENT, AND AUDIENCE ENGAGEMENT

  Ritwik Devnath, Tanirika Choudhury

  28-35

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• SOCIAL MEDIA DISCOURSE AND SENTIMENT TOWARD U.S. PRESIDENTIALCANDIDATES:ATEXTANALYSISOFTWITTERPOSTSMENTIONINGJOE BIDEN ANDDONALD TRUMP

  Satyabrata Naskar, Devanshi Kalyanbhai Rathod

  11-18

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• DIGITAL NATIONALISM AND POLITICAL COMMUNICATION: SOCIAL MEDIA NARRATIVES, IDENTITY FORMATION, AND PUBLIC SENTIMENT

  Green Publication; Aritro Bhattacharjee, Meher Zainab Qureshi

  19-26

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